Klopotek Hosts: Luna Tang and Dwayne Parris
Listen to many interesting interviews with people that might inspire you to rethink your day-to-day-business or even change your life. Learn from experts talking about what is happening in the publishing market today, share stories from publishers, and discuss how we can shape the future of publishing.
Klopotek Publishing Radio
October 2022, Episode 22
“Reconsidering Your Book Publicity and Marketing Strategies: When to Do What and How Much – with Sarah Russo”
Sarah is the founder of Page One Media, a boutique literary publicity and marketing firm based in Brooklyn, New York. Page One Media currently counts Europa Editions, International Literary Properties, New Scientist, as well as a long list of renowned authors as clients.
Sarah’s publishing experience spans the spectrum of publicity, communications, traditional marketing, social media marketing, branding, and business development. Most recently, she was the Global Head of Audience Engagement, Publicity, and Social Media for Oxford University Press. Sarah also worked in-house for Alfred A. Knopf, Doubleday, Farrar, Straus & Giroux, and as a consultant for organizations and companies including the National Book Critics Circle, the Association of University Presses, and the American Booksellers Association.
In this episode, Sarah answers a few FAQs that are critical for authors and independent publishers regarding book publicity and marketing strategies, such as whether to hire a publicist for a forthcoming book, how much to invest – and: what is a reasonable return to expect from investing?
She tells us about the work scope of a (freelance) book publicist, the timeline of a complete book publicity campaign, the collaboration among author, publisher, and book publicist, as well as how the emerging new media have been impacting how books get promoted and are creating more opportunities for bookselling.
More insights and moments of inspiration in this episode:
• Sarah’s in-depth review of the constantly changing and evolving arena of social media
• How to break down the returns (both visible and invisible) on your publicity investment
• The life-changing quote that Sarah shares with you: "Tell me, what is it you plan to do with your one wild and precious life?" (by Mary Oliver)
Photo (c) Sean Sime
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A special edition of our podcast (in German):
The multiple benefits of exports and style sheets
Guest: Julia Reckel, Project Manager at Hanser
Some background information: the practical value & use of well-kept and maintained data in Klopotek
Carl Hanser Verlag, "one of the few medium-sized publishing companies in the German-speaking area still owned by the founding family" (source: www.wikipedia.org), is one of our first customers: This publisher has been using Klopotek for more than 25 years. An optimization project was completed in 2020 which included upgrading to version 11 of the Klopotek Classic Line solution, so all processes can now be handled using the Klopotek software. In so doing, the project team also took the opportunity to address optimization issues such as "What can we get out of Klopotek, exactly?" and "Do we use the system the best possible way and how can our users generate added value?"
Since then, the practical value and relevance of well-maintained data has become and is still becoming apparent at a growing number of departments, especially when creating individual flyers, internal documents, and lists at the touch of a button.
Another element that is being addressed is title metadata in XML: using InDesign, it can be transformed to become a publisher's preview or HTML pages...